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Amazon Acquires Digital Comics Platform ComiXology

Last week Amazon announced that it was acquiring the digital comic book distributor ComiXology. If you don’t know what is, it’s been called “the iTunes of comic books” by the New York Times. ComiXology is a cloud-based digital comics platform that offers a selection of more than 40,000 comic books and graphic novels across Android, iOS, Kindle, Windows 8, and their Internet web store. ComiXology was launched in July 2007 and now has deals with 75 different comic book publishers giving these companies a digital storefront to sell their content. Their ComiXology app has gone on to become Apple’s top-grossing non-game iPad app from 2011 to 2013.

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They have had well over 200 million comics downloaded through their app as of September 2013. There have been several reasons for ComiXology’s rise to digital comics prominence, but none more prominent than their patented Guided View technology. Guided View has made reading digital comics a much better experience on digital devices. “ComiXology’s patent-pending Guided View technology allows readers to view a comic on a panel-by-panel basis suitable for mobile devices in a way that mimics the natural motion of the user’s eye through the comic” says the ComiXology website. Continue reading