Improving Your Facebook FanPage
Once you’ve set up your Facebook fan page you might think you’re done but there’s still a lot more work to do. You may get a few Likes at first but the goal here is to continue gaining momentum and continuing to spread the word.
Spreading the word
Now that your fan page is set up Facebook walks you through a few steps. First thing Facebook Highlights is the “Like” button. Liking your fan page shares the “Like” with your other Facebook account’s timeline. Which starts the process of building support for your fan page. It spreads the word to all of your other accounts friends. Another option Facebook gives you is emailing your friends to let them know about your new fan page. Whichever way you like to spread the word, do it. Sadly, for most of us the only people that will spread the word for you is you and your mom, so it’s on you to spread the word about your art. Don’t forget to add a Facebook like button on your blog and webpage. Join art related Facebook groups and share your page with them. And finally, “Like” other artist’s fan pages. You never know they may like you back.
Paying Facebook to spread the word for you
Facebook does offer a service that for a fee they will get viewers to your page by advertising your posts or your page. When you run your ad or sponsored story on Facebook, they only charge you for the number of clicks you receive. When I set up my fan page I was shown a drop-down with 4 pricing options. Each were on a per day basis and ranged from $5 to $20 a day. The amount that you pay will never be more than your daily or lifetime budget and there are no additional fees associated with running ads or sponsored stories on Facebook. The larger your budget, the more people a campaign is likely to reach. Personally as an artist my budget for advertising is very low so I did not choose any of these options. I certainly don’t want to dissuade anyone from using this service so if you’re interested this option can be found in the admin panel which we will talk about in a little bit.
Cover Image
Next, I created a cover image in PhotoShop and uploaded it. I would suggest creating an image that highlights some of your work and says what the page is about. Once you’ve created this image or just want to move forward with an existing image click the “Add a cover” button found in the lower right-hand corner where the cover page image will appear. Now click on “Upload Photo.” Upload the banner image you’ve selected. Adjust the image’s placement and click save changes. Wilson Wiliams made a wonderful template for the cover photo showing you the live area. Check it out. Continue reading
3. Then you should be on a page titled “Advertise on Facebook”. Below this title you should see three steps. The one you’re looking for is “Step 1: Build your Facebook Page”. In the text under step one you will find a link that says “Create a Page”. Click on that link.