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How FREE can help you and your illustration business

Free: The Future of a Radical Price is a book written by Chris Anderson that examines the pricing models of free and how companies can make money by giving things away. We see it all the time from Google giving away services like email, Google Docs, and music groups giving away their music in hopes that you will buy a ticket to their concert. Often the strategy is to attract users and up-sell some to a premium level. This model has become widely referred to as “freemium”. Anderson makes the case that some businesses can make money by giving products and services away rather then charging a premium price. Chris explains how this radical pricing model can be used for the benefit of consumers and businesses alike.

How does this apply to running an illustration business? Well there is a chance you’re doing it already. Maybe you’re writing a blog, giving away coloring sheets on your website, or just putting your work on the web for all to see. Things that cost you very little to produce, but can possibly give you a big return if seen by the right people.

Of course this model is not for everyone and not everyone will agree with what Chris has to say but he has made the barrier to entry very small because Chris walks the walk by giving away his book in  digital form. Of course the printed version costs, but if this book sounds interesting to you its free to try. I personally see this model as a way we illustrators can use to promote our selves. No matter what you think about Free hopefully you’ll find an idea in this book that will be helpful to your career. Oh and did I mention it’s free.

The Book is available for free at:
Chris Anderson’s blog
iTunes
Audible.com

About the author

  • Norm GrockNORM GROCKContributor, Founder

    Having grown up on the shores of Maui, Hawaii, Norm has always had a love for drawing. Since leaving the Islands’ beautiful beaches and landing in Oregon he went to college and received a degree in graphic design. Now living in Beaverton, Oregon, Norm has been working as a full-time graphic designer and illustrator for the last 12 years. He has spent countless hours perfecting his craft as a freelance illustrator working on several children’s books, a few video games and creating numerous educational products. His ability to draw has given him the chance to do the thing he truly loves — Create.

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