Book Signing Success
Congrats! You have been published! Your book is being carried in bookstores, and your local store has agreed to host a book signing event for you! Every author and illustrator has their unique way of presenting at events, but here are some tips, tricks and ideas to help make your next book signing a success for you and the kids…..so that hopefully the bookstores will want you back!
Publicize Your Event
Get the word out! Nothing feels worse than having a poor turn-out for your event. Make fliers to distribute to local schools’ a week or so in advance so that kids can bring the information home to their parents. It might help to provide schools a copy of your book along with that big stack of fliers. Contact your local newspaper at least a month ahead of time to see if they can do an article to feature your book and to promote your event. Make a Facebook sticker/image to promote your signing, post it on your timeline, and ask your family and friends to share it on their own pages. Make sure all of your friends and their kids know about the signing, and encourage them to come. Crowds draw crowds!
Is your book about pirates? Where a pirate hat! Does your book take place at the beach? Wear a Hawaiian shirt, sun hat and pass out cheap sunglasses to the first 20 kids! Creating a little atmosphere can generate excitement about your book. At a recent book signing for “The Summer Fairy”, the author Elizabeth Gillihan brought a vase of flowers (she let the kids be “helpers” and put the flowers in the vase), balloons and sat on a stool decorated like a toadstool while she read the story to the children. She also passed out pixie sticks to all of the children who attended the story-time portion of the signing.
Bring Promotional Materials
If you have other books published, consider having bookmarks listing your titles available at your signing table for guests to take with them. Also, bring business cards or promotional postcards. Some adults may come to your signing just for the opportunity to meet, talk with, and get advice from a published illustrator. You may not have time to talk to each person individually, so you might want to have business cards available so that you can direct these adults to your email, your website or your blog to get their questions answered.
Wishing you lots of success at your next signing event!