Amazon Acquires Digital Comics Platform ComiXology

Last week Amazon announced that it was acquiring the digital comic book distributor ComiXology. If you don’t know what is, it’s been called “the iTunes of comic books” by the New York Times. ComiXology is a cloud-based digital comics platform that offers a selection of more than 40,000 comic books and graphic novels across Android, iOS, Kindle, Windows 8, and their Internet web store. ComiXology was launched in July 2007 and now has deals with 75 different comic book publishers giving these companies a digital storefront to sell their content. Their ComiXology app has gone on to become Apple’s top-grossing non-game iPad app from 2011 to 2013.


They have had well over 200 million comics downloaded through their app as of September 2013. There have been several reasons for ComiXology’s rise to digital comics prominence, but none more prominent than their patented Guided View technology. Guided View has made reading digital comics a much better experience on digital devices. “ComiXology’s patent-pending Guided View technology allows readers to view a comic on a panel-by-panel basis suitable for mobile devices in a way that mimics the natural motion of the user’s eye through the comic” says the ComiXology website.

Now the largest bookseller in the world owns one of the biggest digital comic distributors, what can we expect from this partnership? Well not much is clear at this point, not even the amount Amazon purchased the company for but my thoughts on this acquisition are (and I’m totally speculating here) since Amazon created the Kindle they have been aggressively creating their own content for their devices. With Kindle they made it easy for authors to publish their books with Amazon. Recently, Amazon has begun creating their own television series and diving into the videogame industry. I don’t think it’s too far out of the realm of imagination to think that Amazon will soon start publishing their own comics and graphic novels. ComiXology already offers this as part of their Submit Initiative and I think that it will continue to grow with the new backing of Amazon.

Now with Amazon’s marketing power behind it ComiXology can exponentially increase comic books’ exposure to the masses. Imagine a banner ad on the homepage of Amazon announcing that a new comic book was just released. I can’t imagine any comic creator or company not wanting that ad to sell their comics. Let us know what you think of this merger and you can let your imagination run wild like I did in the comments.

About the author

  • Norm GrockNORM GROCKContributor, Founder

    Having grown up on the shores of Maui, Hawaii, Norm has always had a love for drawing. Since leaving the Islands’ beautiful beaches and landing in Oregon he went to college and received a degree in graphic design. Now living in Beaverton, Oregon, Norm has been working as a full-time graphic designer and illustrator for the last 12 years. He has spent countless hours perfecting his craft as a freelance illustrator working on several children’s books, a few video games and creating numerous educational products. His ability to draw has given him the chance to do the thing he truly loves — Create.

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