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Yahoo Buys Tumblr

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There have been a rash of companies swooping in and buying out smaller successful organizations to help boost their brands. The latest acquisition is by Yahoo, who last week bought out Tumblr for a reported $1.1 billion dollars.

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“Yahoo! recently made headlines in the tech world by announcing its acquisition of blogging platform Tumblr for $1.1 billion earlier this week.

For company CEO Marissa Mayer, it marks one of biggest moves of her still young tenure.

Mayer, a veteran of sometimes Yahoo-rival Google should know the important history of company buyouts. Why? She was at Google when the company purchased the young video streaming service YouTube in 2006 for the reported price of $1.65 billion.”

The times they are a changing and big companies are doing whatever they need to to stay relevant in a changing industry. Do these changes leave you with a positive feeling or a worrisome one? Let us know in the comments!

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