Once Upon a Sketch Podcast Episode 2 – Chris Lauria

This month Norman Grock and Wilson Williams, Jr. interview Chris Lauria about his work in the field of Toy design. Chris is an amazing illustrator with a 20 year career in the toy industry. He started in 1991 and has worked with a several well-known brands like Star Wars, G.I. Joe, and The Simpsons just to name a few. Chris shares with us his beginnings in the toy industry and talks with us about his process for creating unique toy designs and illustrations. To find out more about Chris’s work visit his portfolio site. Please note that our podcasts are released on the first Monday of every month.

Links mentioned in this episode:

Toy Fair


The Licensing Show


Past Series of Articles on Breaking into Toy Design:
Part 1 
Part 2
Part 3
Part 4
Part 5

Check out Norm‘s portfolio and Wilson‘s portfolio!
Follow Norm and Wilson on Twitter!


  1. Ramonda Richard

    How did you get your book to be displayed like this. I am a new author of a children’s book and I would like to get mine displayed like this. I have posted it to the site and joined it but that is all I know how to do on the site. Can you help?

  2. OnceUponASketch – Podcast with Toy Designer Chris Lauria | Illustration and Art News for Illustrators and Artists

    […] Link: OnceUponASketch – Podcast with Toy Designer Chris Lauria Pin It Leave a comment like it's 1999! POSTED Dec 3rd | SHORTY: […]

  3. Claude Bonnaud

    I can completely empathise with what Chris is saying regarding the Toys shows and Licensing shows not having any kind of creative people from toy companies represented during these conferences. Over the last 10 years it has become very “sales” orientated rather than creativity and deign. And it’s a shame because without us (the creative people) there would be nothing to sale…


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